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Nelson B. Guillen Jr.

Email: nelson.guillen@dlsu.edu.ph

Affiliates: Department of Marketing and Advertising, De La Salle University

Papers	2	Cites/Paper	30.00	Cites/Author/Year	15.00
Potential Citations	60	Cites/Author	30.00	h-index	2
Year(s)	2	Papers/Author	1.00	g-index	2
Cites/Year	30.00	Authors/Papers	1.00	hI,annual	10.00

Article List

Open Access Subscription Access

Coping with Disruption using Social Media Marketing: A Full Throttle

Guillen Jr., Nelson B.

Unlocking Growth Opportunities for Philippine Micro, Small, and Medium Enterprises through Facebook Advertising and Growth Hacking Strategies in the Post-Pandemic Era

Guillen Jr., Nelson B. | Lim, Cristina Teresa