ºÚÁϳԹÏÍø Aditya S. Mishra
Email: adityamishra@ibsindia.org
Affiliates: ICFAI Foundation for Higher Education, India
| Papers | 1 | Cites/Paper | 182.00 | Cites/Author/Year | 18.20 |
| Potential Citations | 182 | Cites/Author | 182.00 | h-index | 1 |
| Year(s) | 10 | Papers/Author | 1.00 | g-index | 1 |
| Cites/Year | 18.20 | Authors/Papers | 1.00 | hI,annual | 9.10 |
Article List
Brand-Celebrity Match and Its Impact on Advertising Effectiveness
Mishra, Aditya S.
Discipline: Economics, Business